Royal Swiss set to redefine luxury hospitality in Bahria Town, Lahore — Opening in August 2029
Baar (CH)/Ras Al Khaimah (U.A.E.), 5th November, 2025 – In a momentous ceremony held on the 30th of October, 2025, Swiss International Hotels & Resorts and Athar Associates officially signed the agreement for the development and management of Royal Swiss Lahore Bahria Town, a landmark 150-room luxury hotel set to open in August 2029.
Held in Ras Al Khaimah, U.A.E., the signing ceremony brought together Mr. Mian Athar, the CEO of Athar Associates, Mr. Henri W.R. Kennedie, the President & CEO of Swiss International Hotels & Resorts, together with Mrs. Sabine Von Niederhausern, the Chief Finance & Legal Officer, Mr. Naveed Khan, the Business Development Representative of Swiss International Hotels & Resorts and CEO of Avenew Marketing and along with senior executives from both sides. The event celebrated the beginning of a landmark collaboration and highlighted the increasing trust of global hospitality brands in Pakistan’s thriving travel and tourism sector.
Exterior Artist impression of Royal Swiss Lahore Bahira Town
Set within the Icon Mall & Tower in the heart of Bahria Town, Lahore, the upcoming Royal Swiss hotel will crown the tower, and will offer 150 luxury rooms and suites along with Swiss International’s acclaimed concepts:
- Swiss Flavors Restaurant & Lounge
- Swiss Café Leafs & Beans
- TED & Co. Bar & Lounge
- Swiss-Select Lounge for exclusive members
- Inspirations Pool, Gym & Spa
- Eventives Meeting & Events venues
Speaking at the ceremony, Mr. Mian Athar, the CEO of Athar Associates, shared his pride in the collaboration:
“This partnership marks a new era for Bahria Town in Lahore. We wanted to bring a world-class brand that reflects sophistication, quality, and global hospitality standards, and Swiss International was the perfect match. Together, we are building a destination that will elevate the hospitality experience for both business and leisure guests in Bahria Town, Lahore.”
Mr. Henri W.R. Kennedie, the President & CEO of Swiss International Hotels & Resorts, expressed his excitement:
“Today’s signing represents more than just a contract — it is the realization of a shared vision. Royal Swiss Lahore Bahria Town will embody the perfect blend of Swiss excellence, Pakistani warmth, and modern innovation. We are proud to contribute to Pakistan’s remarkable journey of hospitality growth and transformation.”
From left to right: Mr. Henri W.R. Kennedie, the President & CEO of Swiss International Hotels & Resorts and Mr. Mian Athar, the CEO of Athar Associates,
Mr. Naveed Khan, Business Development Representative of Swiss International Hotels & Resorts and CEO of Avenew Marketing, commented:
“It is rewarding to see the partnership between Swiss International Hotels & Resorts and Icon Mall Management come to fruition. This achievement reflects the trust and collaboration between both organizations and our shared commitment to elevating Pakistan’s hospitality industry through international standards of excellence.”
With the addition of Royal Swiss Lahore Bahria, Swiss International Hotels & Resorts now counts 10 signed hotels across Pakistan, including five Royal Swiss properties. The brand’s luxury, upscale, and midscale hotels are strategically located in Lahore, Islamabad, Multan, Bahawalpur, and Kalam, reflecting its commitment to serving Pakistan’s key business and leisure destinations. This growing portfolio further strengthens Swiss International’s position as one of the country’s most active and trusted international hotel groups.
Globally, Swiss International Hotels & Resorts continues its ambitious expansion across Asia, Africa, and the Middle East, offering a portfolio of distinctive brands that embody the hallmark qualities of Swiss hospitality.
ABOUT SWISS INTERNATIONAL
Founded in 1980, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts is currently associated with hotels in Africa, the Middle East and Asia. The company is registered in Baar, Switzerland and is operating from the UAE (Ras Al Khaimah).
Globally, Swiss International Hotels & Resorts operates across Asia, Africa, and the Middle East, delivering its signature blend of Swiss quality and hospitality excellence. The group continues to pursue a robust expansion strategy, with new hotels under development in key business and leisure destinations. By focusing on high-growth markets and partnering with visionary developers, Swiss International is strengthening its global footprint while consistently delivering upscale experiences through its Royal Swiss, Swiss International, Swiss Spirit and YES INN hotel brands.
visit www.swissinternationalhotels.com for more information or connect with Swiss International on Facebook, Twitter,
LinkedIn, Instagram, and YouTube.