About Swiss international
Swiss International Hotels & Resorts is a global hospitality management company rooted in Swiss hospitality values and dedicated to delivering sustainable hotel performance, operational excellence, and memorable guest experiences.
Founded by experienced Swiss hoteliers and hospitality professionals, the company combines traditional Swiss standards of precision, reliability, efficiency, and quality with modern commercial strategies tailored to today’s evolving hospitality landscape.
The company is registered in Baar, Switzerland with its headquarters in Ras Al Khaimah, UAE, managing hotels across Africa, Asia, and the Middle East, with its hotels delivering consistent quality and exceptional guest experiences.
Message from the CEO
Welcome to Swiss International Hotels & Resorts.
It is my pleasure to introduce you to our company and thank you for your interest in our growing international hospitality group.
Swiss International was founded on the principles of Swiss hospitality, quality, precision, reliability, efficiency, and genuine care. These values remain at the heart of everything we do and continue to guide our hotels, teams, and partnerships across all regions where we operate.
Swiss International Hotels & Resorts proudly continues to build upon the vision, values, and legacy established by our visionary founder and former President & CEO, Henri W.R. Kennedie. His unwavering dedication to Swiss hospitality excellence, entrepreneurial spirit, and long-term vision laid the foundation for the company’s international growth and reputation. Today, as we continue to expand across global markets, we remain committed to honoring his legacy by upholding the principles, standards, and passion for hospitality that continue to define Swiss International.
Over the years, the hospitality industry has evolved significantly, shaped by changing guest expectations, technological advancement, and global market dynamics. At Swiss International, we view these changes not as challenges, but as opportunities to innovate, strengthen our operations, and create greater value for our guests, hotel owners, and business partners.
Today, Swiss International Hotels & Resorts continues its strategic expansion across Africa, Asia and the Middle East, supported by a growing portfolio of hotels, and a strong commercial approach focused on sustainable long-term performance.
Our commitment extends beyond hotel management. We work closely with hotel owners and investors to provide tailored solutions that enhance operational efficiency, maximize revenue opportunities, strengthen brand positioning, and improve overall asset value.
Digital transformation also remains an important pillar of our development strategy. Through advanced systems, revenue management, distribution technologies, and modern guest engagement platforms, we continue to adapt to the evolving hospitality landscape while maintaining the personalized service standards that define Swiss hospitality.
Most importantly, we remain committed to people; our guests, our teams, our owners, and our partners. Hospitality is built on trust, consistency, and meaningful relationships, and we are proud to continue building a company culture that reflects these principles every day.
As we continue our journey of growth and development, we invite you to be part of Swiss International Hotels & Resorts.
We look forward to welcoming you.
Sabine Kennedie
CEO & CFO
Book online today and look forward to a relaxing stay with us
Email : info@swissinternationalhotels.com
Experience Swiss International Concepts
Swiss international is committed to its guests safety during the coronavirus (covid-19) pandemic.
Our Brands
Swiss International Hotels & Resorts offers a diversified portfolio of hotel brands and hospitality concepts tailored to meet the needs of various markets and guest segments, ranging from luxury and upscale hotels to midscale properties and student accommodation.
Each brand is carefully developed to uphold international hospitality standards while allowing every property to preserve Swiss International’s distinct identity, enriched by the local culture and character of its destination.
Affiliation
The company believes in building long-term relationships based on trust, transparency and integrity. The people of Swiss International share a passion for hospitality, and strive to create fruitful relationships through new exciting opportunities across the world.
Through the company’s initiatives, you will celebrate the successes and continually expand your boundaries in the quest for excellence, quality and results. Swiss International strives to incorporate these values into everything the Company does – from how Swiss International run its business, to how the Company’s hotel brands should appear in the marketplace. As a growing team, Swiss International expects that all of us live by the same principles and share them amongst all our hotels.
Why Choose Swiss International?
- Brand reputation and recall; connection with strong Swiss quality and values.
- Internationally known – high level of prestige, trust and experience.
- Immediate connections with best practices in the hospitality industry.
- Powerful global distribution and revenue management system through SWISS-REZ.
- Advanced sales, marketing and social media initiatives.
- Worldwide most preferred loyalty programs.
- Continuous support, customized services tailored to your needs.
- Recommendations on how to increase bookings and maximize revenues.
- Training sessions and access to a global team of professionals with local expertise.
- Flexible design capable to adapt to a range of site needs, constraints and geographic locations.
Swiss International Brand Licensing
Swiss International Hotels & Resorts offers hotel owners and investors a comprehensive license solution designed to enhance asset value, strengthen market positioning, and improve long-term profitability. Whether owner-operated or Swiss International operated, each hotel benefits from a fully integrated business formula built around internationally recognized standards, commercial performance, and operational excellence.
The Brand
Hotels joining Swiss International become part of a respected international hospitality group with over four decades of heritage rooted in Swiss hospitality values. Each property benefits from the strength, credibility, and global recognition of the Swiss International portfolio while retaining its own local character. This balance between international standards and local authenticity enables hotels to differentiate themselves in highly competitive markets while attracting both domestic and international travelers.
The Operating System
The business formula provides access to a proven operating framework designed to optimize hotel performance and improve bottom-line results. Effective operational systems, commercial strategies, and management support help owners increase efficiency, enhance guest satisfaction, and drive sustainable profitability.Marketing & Brand Visibility
Swiss International adopts a proactive and data-driven approach to global marketing, digital visibility, and brand positioning. Hotels benefit from integrated marketing initiatives, targeted marketing campaigns, social media engagement, and cross-promotional opportunities across key international channels. Through strong online presence and advanced digital marketing strategies, hotels gain increased exposure and stronger market reach.Global Distribution & Reservations
Hotels are connected to SWISS-REZ, Swiss International’s Central Reservation System powered through leading global distribution technology. This platform connects hotels to more than 500,000 travel agents worldwide as well as major online travel agencies and digital booking channels including Expedia Group, Agoda, CTrip and Booking.com. The system ensures wider market access, stronger visibility, and increased booking opportunities.Revenue Management
Swiss International’s experienced revenue management team works closely with each hotel to identify untapped revenue opportunities and maximize commercial performance. Through strategic pricing, demand forecasting, market analysis, and distribution optimization, hotels benefit from improved occupancy, stronger average daily rates, and enhanced RevPAR performance.Swiss International Academy & Support Services
Hotels receive continuous support through the Swiss International Academy and a dedicated network of hospitality professionals. The program includes training sessions, operational audits, quality assurance programs, and ongoing advisory support in areas such as hotel operations, business development, commercial strategy, and revenue optimization. This collaborative approach ensures consistency, service excellence, and long-term operational success.Commitment to Sustainability
Swiss International Hotels & Resorts is committed to responsible hospitality practices that support environmental sustainability, operational efficiency, local communities, and long-term business resilience.
With SWISS-LEED, Swiss International is continuously encouraging sustainable operational practices across our hotels while maintaining the highest standards of guest comfort and service quality.
The Support Services
Swiss International Hotels will provide its new members with a wide range of reliable support services: Swiss International Hospitality Academy: The program will offer customized training days sessions and hotel audits ensuring higher consistency and overall quality. In addition, the hotel will benefit from a continuous access to a team of professionals with expertise in development, hotel operations, revenue management to measure and increase performance. In order to achieve the best results from the License, both the Licensor and the Licensee must be fully committed to one and another. These commitments are defined as following:
- From the Licensor: To safeguard the value of the brand To assist the Hotels maximize their returns by utilizing all opportunities and synergies the License offers To safeguard the Company’s values To innovate
- From the Licensee: To live up to the value of the brand. To completely use the license, including brand, operations model and the support To take a pro-active role as a member of Swiss International
- From both parties: To communicate in an open way To maintain a high level of customer satisfaction To involve all stakeholders to test new ideas and concepts
Swiss International is proud to work with SWISS-REZ, the CRS provided through Sabre Hospitality Group.
The Operating System
The business formula provides access to a proven operating framework designed to optimize hotel performance and improve bottom-line results. Effective operational systems, commercial strategies, and management support help owners increase efficiency, enhance guest satisfaction, and drive sustainable profitability.
Marketing & Brand Visibility
Swiss International adopts a proactive and data-driven approach to global marketing, digital visibility, and brand positioning. Hotels benefit from integrated marketing initiatives, targeted marketing campaigns, social media engagement, and cross-promotional opportunities across key international channels. Through strong online presence and advanced digital marketing strategies, hotels gain increased exposure and stronger market reach.
Swiss International Brand Licensing
Swiss International Hotels & Resorts offers hotel owners and investors a comprehensive license solution designed to enhance asset value, strengthen market positioning, and improve long-term profitability. Whether owner-operated or Swiss International operated, each hotel benefits from a fully integrated business formula built around internationally recognized standards, commercial performance, and operational excellence.
The Brand
Hotels joining Swiss International become part of a respected international hospitality group with over four decades of heritage rooted in Swiss hospitality values. Each property benefits from the strength, credibility, and global recognition of the Swiss International portfolio while retaining its own local character. This balance between international standards and local authenticity enables hotels to differentiate themselves in highly competitive markets while attracting both domestic and international travelers.
Swiss International Academy & Support Services
Hotels receive continuous support through the Swiss International Academy and a dedicated network of hospitality professionals. The program includes training sessions, operational audits, quality assurance programs, and ongoing advisory support in areas such as hotel operations, business development, commercial strategy, and revenue optimization. This collaborative approach ensures consistency, service excellence, and long-term operational success.
Global Distribution & Reservations
Hotels are connected to SWISS-REZ, Swiss International’s Central Reservation System powered through leading global distribution technology. This platform connects hotels to more than 500,000 travel agents worldwide as well as major online travel agencies and digital booking channels including Expedia Group, Agoda, CTrip and Booking.com. The system ensures wider market access, stronger visibility, and increased booking opportunities.
Marketing & Brand Visibility
Swiss International adopts a proactive and data-driven approach to global marketing, digital visibility, and brand positioning. Hotels benefit from integrated marketing initiatives, targeted marketing campaigns, social media engagement, and cross-promotional opportunities across key international channels. Through strong online presence and advanced digital marketing strategies, hotels gain increased exposure and stronger market reach.
Revenue Management
Swiss International’s experienced revenue management team works closely with each hotel to identify untapped revenue opportunities and maximize commercial performance. Through strategic pricing, demand forecasting, market analysis, and distribution optimization, hotels benefit from improved occupancy, stronger average daily rates, and enhanced RevPAR performance.
The Operating System
The business formula provides access to a proven operating framework designed to optimize hotel performance and improve bottom-line results. Effective operational systems, commercial strategies, and management support help owners increase efficiency, enhance guest satisfaction, and drive sustainable profitability.
Commitment to Sustainability
Swiss International Hotels & Resorts is committed to responsible hospitality practices that support environmental sustainability, operational efficiency, local communities, and long-term business resilience.
The Support Services
Swiss International Hotels will provide its new members with a wide range of reliable support services: Swiss International Hospitality Academy: The program will offer customized training days sessions and hotel audits ensuring higher consistency and overall quality. In addition, the hotel will benefit from a continuous access to a team of professionals with expertise in development, hotel operations, revenue management to measure and increase performance. In order to achieve the best results from the License, both the Licensor and the Licensee must be fully committed to one and another. These commitments are defined as following:
- From the Licensor: To safeguard the value of the brand To assist the Hotels maximize their returns by utilizing all opportunities and synergies the License offers To safeguard the Company’s values To innovate
- From the Licensee: To live up to the value of the brand. To completely use the license, including brand, operations model and the support To take a pro-active role as a member of Swiss International
- From both parties: To communicate in an open way To maintain a high level of customer satisfaction To involve all stakeholders to test new ideas and concepts