Swiss International appoints Ali Zubair as the Business Development & Projects Director for the Swiss Spirit and YESINN in Pakistan

Swiss International appoints Ali Zubair as the Business Development & Projects Director for the Swiss Spirit and YESINN by Swiss International hotels in Pakistan

Swiss International’s portfolio now counts 2 hotels in operations and 12 hotels under construction in the country.

Swiss International Hotels & Resorts is delighted to announce the appointment of Mr. Ali Zubair as the Business Development & Projects Director – Pakistan.

With over 20 years’ experience in the hospitality industry, Mr. Ali Zubair joins Swiss International Hotels & Resorts to focus on the development of the Swiss Spirit Hotel & Suites and YESINN by Swiss International brands in Pakistan.

Swiss Spirit Hotels & Suites is Swiss International’s mid-scale brand, a brand designed for today’s self-sufficient traveler promising value for money. While the also mid-market “YESINN by Swiss International” brand are typical hotels for families.

The 100-room model is counting 70% doubles, 20% 4 bedded rooms and 10% 6-bedded rooms. YESINN by Swiss International is also very geared to the extended stay market accommodations in configurations of either studio apartments or shared rooms.

Mr. Ali Zubair comes from the PC Hashoo Group Pakistan, where his last position was Vice President Operations – Hotel One.

Mr. Henri W.R. Kennedie, President & CEO of Swiss International enthusiastic about the appointment of Mr. Ali Zubair shared: “Pakistan has warmly welcomed the Royal Swiss and the Swiss International brands which are designed for the luxury and upscale travelers.

In today’s diverse economy, we understand that there are different types of travelers who have different needs when they travel. Therefore, we have created our different brands and are looking forward to introducing these brands in Pakistan. Swiss-levels of hospitality for the different travelers.”

Mr. Ali Zubair has a wealth of experience in the hospitality industry with his latest appointment being the Vice President of Operations for Hotel One by PC.

Swiss International has established itself as a hotel brand in Africa, Middle East, and Southern Asia.

Currently, Swiss International has 2 hotels in operations, Royal Swiss Lahore and Swiss International Residences Lahore DHA 3. Next to these hotels, Swiss International has signed Hotel Management or Hotel License agreement in Pakistan with 4 Royal Swiss hotel and 7 Swiss International hotels, bringing the total up to 13 hotels.