The hotel will be in the former mall and bowling alley “Silver mall”. The renovation to a full-service mid-scale hotels has started and hotel will open its doors in October 2025
Baar (CH)/Ras Al Khaimah (UAE), 7th of November 2024 – Swiss International Hotels & Resorts is delighted to announce the arrival of its first 75-room midscale hotel in Pakistan under the name Swiss Spirit Fortress Stadium.
The current mall and bowling alley is owned by Mr. Izaz Jaffery, a professional entrepreneur with experience in the international hotel industry (Finances).
Mr. Izaz Jaffrey’s plan is to convert the mall and bowling alley to a full-service midmarket hotel with 75 keys.
The size of a midmarket hotel room is 23 sqm. The other facilities will include:
- Swiss Flavors – Restaurant & Lounge
- Swiss Café – for leaves and beans
- Eventives – for meetings and events
- Inspiration’s pool, gym & spa
- Ample parking for hotel guests & visitors
- WIFI throughout the building
The Fortress Stadium in Lahore, holds a significant place in Pakistan’s cricket history. Here are some key points that make it special:
- Historical Significance: Opened in 1959, it’s one of the oldest stadiums in Pakistan and has hosted numerous important matches, including World Cup games and Test matches.
- Capacity: It has a seating capacity of around 27,000, making it one of the largest stadiums in the country.
- Iconic Events: The stadium was the venue for the 1996 Cricket World Cup final, where Pakistan triumphed over Sri Lanka, marking a historic moment in the nation’s cricketing journey.
- Atmosphere: Known for its passionate crowds, the atmosphere during matches is electric, with fans bringing vibrant energy and support to the games.
- Facilities: The stadium has undergone various renovations and upgrades, featuring modern amenities for players and spectators alike.
- Cultural Hub: Beyond cricket, Fortress Stadium also hosts various cultural events, making it a central spot in Lahore’s sports and entertainment scene.
Overall, its rich history, capacity, and vibrant atmosphere contribute to its status as a beloved landmark in Pakistan.
Mr. Izaz Jaffery, CEO of owning company mentioned: “we are very please that we have been able to secure the management services of a professional and international hotel company such as Swiss International. They own their brands “Royal Swiss, Swiss International and Swiss Spirit.” In their management formula they have introduced a smart system of sustainability and of technical integrations with all social media interfaced. We look forward working together with the professionals of Swiss International.”
Profile of Izaz Jaffery:
Known for his pioneering excellence in real estate and hospitality, Mr. Izaz Jaffery previously introduced the Best Western Hotel in Islamabad, setting new standards in the capital’s hotel industry. He also established Pakistan’s first-ever bowling arena, showcasing his commitment to innovation and trend-setting developments. With a focus on quality, luxury, and modern lifestyles, he consistently delivered landmark projects that offer exceptional value to investors and residents alike.
Mr. Izaz Jaffrey’s plan is to convert the mall and bowling alley to a full-service midmarket hotel with 75 keys.
Mr. Henri Kennedie, President and CEO of Swiss International added: “to be able to get a Swiss Spirit in Lahore and particularly in the Cantt. area is a privilege.” Working with all the businesses and the residents of this upscale neighborhood creates a solid fundament for successful hotel management.
This landmark project is a collaboration with Avenew Marketing, a leader in real estate consulting in Pakistan, which facilitated the real estate aspects of this significant venture.
With the addition of this Swiss Spirit, Swiss International further cements its presence in Pakistan, where it currently operates a combination of Royal Swiss Hotels, Swiss International Hotels, and now, Swiss Spirit.
About: SWISS INTERNATIONAL
Founded in 1980, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts is currently associated with hotels in Africa, the Middle East and Asia. The company is registered in Baar, Switzerland and is operating from the UAE (Ras Al Khaimah).
The Company is operating and licensing its hotels under the following brands: Royal Swiss (Luxury), Swiss International Hotels & Resorts (Upscale), Swiss Spirit Hotels & Suites (Mid-market) and YESINN by Swiss International (Economy).
Please visit www.swissinternationalhotels.com for more information or connect with Swiss International on Facebook, Twitter, LinkedIn, Instagram, and YouTube.