Royal Swiss Lahore Bahria Town will open its doors and welcome its first guests in August 2029.
Baar (CH)/Ras Al Khaimah (UAE), 15th of September, 2025 – Swiss International Hotels & Resorts announces the signing of the 150 rooms hotel located at the Icon Mall & Tower, in Bahria Town, Lahore.
Bahria Town is one of the most prestigious and well-planned communities in Lahore, Pakistan. Known for its modern infrastructure, secure environment, and high-quality lifestyle offerings, it has become a landmark destination for residential, commercial, and recreational developments. The township features wide roads, landscaped parks, shopping malls, international-standard schools, hospitals, and world-class leisure facilities, making it a self-sustained community.
Its strategic location and growing reputation as a hub for business, leisure, and upscale living make Bahria Town an ideal destination for international hotel brands to serve both residents and visitors to Lahore.
Royal Swiss Lahore Bahria is being developed by by Athar Associates from Pakistan and will be located within the prestigious Icon Mall, with the mall occupying the first four floors of the development. The hotel will feature 150 upscale rooms and suites, complemented by Swiss International’s signature concepts. These include the Swiss Flavors Restaurant & Lounge, Swiss Café Leafs & Beans, TED & Co. Bar & Lounge, the exclusive Swiss-Select Lounge for Swiss-Select members, the Inspirations Pool, Gym & Spa, and versatile Eventives Meeting & Events venues. Together, these offerings will deliver a world-class hospitality experience that blends with Swiss International’s renowned standards of service.
Mr. Mian Athar, the CEO of Athar Associates commented on the arrangement: “We were absolutely committed to bring international hospitality standards to Bahria Town, Lahore. “Swiss International, with its strong quality image from Switzerland and its reputation for Swiss excellence, was immediately our preferred choice as a hotel partner,” he said. “This, combined with the company’s clear business concept and license formula, provides the foundation for a successful and optimally managed hotel business.” “These are exciting times for Pakistan as the country opens up to international hotel brands — and for Swiss International as well,” said Mr. Henri W.R. Kennedie, CEO of Swiss International Hotels & Resorts. He added, “With Royal Swiss Lahore Bahria, Swiss International now has 10 signed hotels in Pakistan, including five under our luxury Royal Swiss brand, further cementing our presence and contribution to the country’s hospitality industry.”
Swiss International will offer Swiss hospitality through its hotels in the following destinations in Pakistan: Lahore, Islamabad, Rawalpindi, Multan and Karachi, with further developments expected in Karachi, Faisalabad, and Multan
Globally, Swiss International Hotels & Resorts operates across Asia, Africa, and the Middle East, delivering its signature blend of Swiss quality and hospitality excellence. The group continues to pursue a robust expansion strategy, with new hotels under development in key business and leisure destinations. By focusing on high-growth markets and partnering with visionary developers, Swiss International is strengthening its global footprint while consistently delivering upscale experiences through its Royal Swiss, Swiss International, Swiss Spirit and YES INN hotel brands.
SWISS INTERNATIONAL
Founded in 1980, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts is currently associated with hotels in Africa, the Middle East and Asia. The company is registered in Baar, Switzerland and is operating from the UAE (Ras Al Khaimah).
Swiss International is operating and licensing its hotels under the following brands: Royal Swiss (Luxury), Swiss International Hotels & Resorts (Upscale), Swiss Spirit Hotels & Suites (Mid-market) and YESINN by Swiss International (Economy).