The Area Director executes and oversees all Business development initiatives in the Area. He/she does that will full support from the social media channels, such as Linked in, FB, etc.

The Area Director plays a crucial leadership role in ensuring the successful execution of Swiss International’s license formula across the hotels. This includes overseeing the implementation of the brand, operational systems, and support systems while driving performance of the hotel management teams; all aligned with the company’s mission, vision and values. The objective of the candidate is to optimize the Brand Performance Indicator (BPI) of the hotels’ management which is directly aligned with the hotels’ financial performance.

The Area Director is responsible for the execution of the Swiss International Academy annual training plan for the hotel. He/she interacts with the management team and ensures to have constructive and enthusiastic ties with all the members of the staff that needs to be trained. The trainings are geared for those members who play a pivotal role in the execution and appliance of the License formula.

Ideal candidate profile:

• Strategic thinker with strong business acumen and a passion for hotel operational excellence.
• Inspiring leader who fosters collaboration and team synergy.
• Results-driven problem solver who proactively identifies opportunities for optimized performance.
• Strong financial and analytical skills to assess performance and drive ROI.
• Excellent communication and stakeholder management skills.

Key Responsibilities:

Strategic Leadership

• Deploy and implement Swiss International’s license formula, ensuring alignment with brand standards, manuals, and financial objectives.
• Establish clear communication channels with hotel management to ensure alignment and support.
• Promote Swiss International’s value proposition, brand reputation, and market positioning.

Performance Management

• Oversee and ensure compliance with brand standards, policies, and procedures across all hotels according to the manuals.
• Lead and coordinate the license deployment during pre-opening phase of new hotels.
• Establish and maintain detailed timelines for tasks and milestones to ensure timely execution of all license services.
• Track and analyze hotels’ KPIs, including occupancy, ADR, RevPAR, GOP, BPI, SWISS-REZ, loyalty programs (SwissSelect and Swiss-Darling), and other commercial metrics.
• Identify and benchmark performance against local competitors and within the Swiss International group.
• Develop and execute action plans to address gaps and improve the license operational efficiency.

Coaching & Development

• Provide ongoing coaching and training to the General Managers and their management teams on the full utilization of Swiss International’s license formula.
• Foster a culture of teamwork, motivation, and continuous improvement within the hotels.
• Monitor that the Swiss International Academy’s annual training calendar is executed, including required internal training such as SWISS-WAY, SOPs, Fire & Safety, and HACCP training.
• Support and guide hotel management in financial management according to the Uniform System of Accounting for the Lodging Industry (USALI).

Quality Assurance & Compliance

• Monitor and evaluate the effectiveness of SOP implementation, addressing any gaps proactively.
• Oversee the execution of SWISS-LQA (Quality Assurance), including internal audits and Mystery Guest audits.
• Track that all hotels’ management fully utilize SWISS-PMS and its interfaces.
• Ensure all necessary reports, checklists, and meeting minutes are documented and filed according to the Swiss International’s standards.

Engagement & Reporting

• Build and maintain strong relationships with hotel management teams to ensure clear communication and alignment with Swiss International’s license formula, standards, mission, vision and values.
• Monitor, compile the Swiss International’s Monthly License Services Reports (MLSR) and financial analyses and their relevant support meeting with the hotels’ management.
• Ensure the timely reporting and support sessions with the hotels’ management.
• Conduct site visits to evaluate hotel performance, identify areas for improvement, and provide hands-on support.

Knowledge, Skills and Abilities:

• Bachelor’s degree in Hospitality Management, Business Administration, or a related field.
• A minimum of 5 years of experience in hospitality management, with a focus on hotel chain management.
• In-depth knowledge of hospitality operating systems, industry trends, and best practices.
• Excellent leadership and team management skills, with the ability to motivate and guide teams.
• Strong analytical and problem-solving capabilities, coupled with effective decision-making skills.
• Exceptional communication skills in English; both written and verbal.
• Very good sense of business ethics.
• Demonstrated leadership ability, team management, and interpersonal skills.

Key working relationships:

• Hotel General Managers
• Hotel management teams
• CEO & President
• Chief Finances & Legal Officer
• Commercial Director
• Area Directors
• Swiss International Academy & QA Manager
• JV Partners
• Swiss International Partners

The candiates can send their resume to hr@swissinternationalhotels.com